ATLSECCON 2025

In the process of an employee awareness training campaign, employees undergo various stages, marking their journey from initial awareness to completion. Recognizing employee journey stages is pivotal in cultivating a security-first culture that acknowledges human behaviour. Each stage represents a step in the employee's progression, starting with becoming aware of the training, deciding to participate, and finally completing the program.

However, a gap exists in evaluating the success of such awareness training campaigns. Traditional metrics like completion rates tend to focus on the final stages, overlooking earlier stages that are crucial in understanding and enhancing user engagement to sign up for training willingly, and not by force!

To bridge this gap, there’s a need for redefining success criteria for awareness campaigns. A comprehensive evaluation should consider each employee's decision-making journey stages and employ diverse metrics tailored to assess the success of each stage. 

In this presentation learn about different stages of the employee journey stages, engagement strategies & diverse metrics to assess the success of the training campaign. 

By embracing this refined assessment methodology, organizations can delve deeper into employees' learning journeys. This approach aids in accurately evaluating the success of awareness training campaigns by identifying the stages at which employees disengage. Consequently, this allows planners to pinpoint gaps, plan effectively, and make informed decisions to enhance training campaigns. Ultimately, this ensures that employee awareness training campaigns engage employees collaboratively around their needs.